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Zoella Advent Calendar Backlash


Zoella Advent Calendar Backlash

YouTube star Zoella (Zoe Suggs) has come under fire after releasing her Christmas Advent Calendar. Zoella’s ‘12 Days of Christmas’ calendar comprises of twelve ‘mini lifestyle treats’ including a scented candle, stationary and baking goodies. Coming in at the hefty cost of £50, one would expect the content to be pretty special and of the highest quality. After all, the beauty blogger’s existing lifestyle range features top quality items and one would expect the same standard to be reflected.

Products from Zoella’s lifestyle range. Photo credit: Diary Directory


The Vlogger’s pricey Calendar. Photo credit: Cosmopolitan

Unfortunately for Zoella, buyers have found the calendar’s contents far from satisfactory and have taken to the reviews section on the website of high-street retailer Boots to dismiss the product as ‘a piece of tat’ and a total rip-off.

So what’s inside the £50 calendar?

  • A bauble
  • Some confetti
  • A 30g candle
  • A small jotter pad
  • A purse
  • A keyring
  • A pen
  • Two cookie cutters
  • 30ml room spray
  • 7 stickers
  • A votive

The calendar currently has a one and a half stars rating on Boots’ website and an abundance of less than favourable reviews from furious consumers.

Photo credit: Boots

Indeed, various individuals have taken to task and worked out the contents of the gift amounts to roughly £20 (The Telegraph).

In a YouTube video, Zoella apologised to her fans but also claimed that the fault lies with Boots who set the price- a decision she was not involved in. ‘‘The Calendar is something I’ve been working on for a year, I love the product.’’

‘‘The retailer can decide how much they sell that for, that’s completely out of my decision making. I don’t have the right to make those decisions.’’

Zoella speaking out on YouTube. Photo credit: The Sun

A small number of customers sympathise with Zoella and recognise that the calendar’s pricing was out of her hands. 

Photo credit: Boots

The backlash has led to Boots slashing the calendar price in half, bringing the cost down to £25.

What’s your view on beauty and lifestyle calendars? Will you be getting one, or the traditional chocolate a day version instead? Do you think the advent calendar concept has been taken advantage of by the likes of Zoella and other big brands (The Body Shop, Bareminerals and Jack Wills to name a few)? Are beauty advent calendars just a sign of the times and a product of consumerist society? We’d love to know your thoughts on this one! Get in touch with us on Instagram ( and share your thoughts on beauty/chocolate advent calendars.

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1 Comment

1 Comment

  1. Blackmagicwoman

    November 16, 2017 at 12:31 pm

    The Charlotte Tilbury Advent calendar looks great but then it should for £150!! The NYX calendar in Boots is usually very good.

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